Job Title:Manager: Branded Channel (1 Vacancy)
Location of position
MTN Group
South Africa
Gauteng
Johannesburg
Innovation Centre
Job mission
Drive efficiency of Branded and Own Store channel through implementation of Branded Channel Development including store design, function and control including customer experience offerings in own shops and franchise operations.
KPA duties
Retail Strategy and Planning:
• Drive all aspects related to Retail and Trade Marketing and Branding and integrate with other parts of the business to deliver best practice and innovation, ensuring consistent MTN Retail Identity and visibility of outlets, channels and campaigns
• Manage and implement branded store design, merchandising, promotional goods and retail visual communications.
• Manage and ensure alignment of OPCO activities to Group retail communications strategy
• Ensure alignment across the Sales and Marketing functions on field sales and marketing initiatives, including coordination with OPCO Trade Marketing.
• Lead efforts to leverage the Global Brand Positioning and solidify the company's superiority through MTN-owned and non-owned branded channels, trade customers and POS outlets.
• Provide leadership in the translation and execution of the Marketing strategy into impactful programs which contribute to and reinforce the network’s market-leading position in most markets
• Establish dynamic and consistent retail image, visibility and ensure presence within the OPCO markets aligned to ROI
• Define and implement BTL communication strategies that will support a differentiated MTN brand and segment proposition that sets the organisation apart from the competition
• Identify the most effective BTL channels, methods to communicate MTN Brand to segments in the marketplace
• Identify and implement opportunities to measure the impact of branding and trade marketing activities
• Build strong brand credibility and equity through appropriate trade marketing and branding initiatives
• Input into reviewing organisational activities and manage recommended corrective actions if necessary
• Responsible for management and monitoring of OPCO Trade Marketing and Branding initiatives and execution.
• Work closely with key customers to provide category and shopper insights to enhance sales performance.
• Identify the training needs of the customer (OPCO and key channels) and coordinate the implementation of training interventions
• Liaise with sales management to identify and attend to specific channel needs, and resolve problems
• Input into Retail communications activities, review and manage recommended corrective actions
• Contribute towards long-term forecasts and predictions (2-3 years)
• Analyse trends and highlight areas of the business that may be developed further, manage improvements
Operational Planning:
• Implement Branded Channels Development strategy
• implement the operational planning for the Branded Channels Development function and ensure alignment of all activities undertaken in the unit to the strategy
• Define, monitor and improve processes to link all Marketing activities with the activities of the Sales team at Point-of-Sale.
• Align to channel strategies and implement the associated plans.
• Manage and align operational targets to business strategy
• Consider the long term (2-3 years) implications of actions on the viability of the business from a broader perspective
• Consider the impact of solutions on other areas of the business, as well as the interdependency of units
• Strive for continuous improvement and innovation at process and procedure level within the Branded Channels Development unit
• Implement and fine-tune methods, processes and systems to enhance effectiveness and meet organisational goals
• Consider local conditions, as well as competitor activity to create and manage competitive advantage
• Assist OPCOs with effective implementation of new site acquisition and development, franchise screening and negotiation and development of new “Franchises” and “Own Shops” operations
Operational Implementation:
• Work closely with the OPCO teams to improve processes that link corporate brand building activities and Product Development activities with Sales activities
• Manage effective integration with Marketing teams in OPCOs
• Manage the Own Shops and Franchises operational model
• Ensure that relevant Micro systems, policies and procedures are in place and effectively monitored for Own Shops and Franchises
• Ensure compliance with processes and procedures across OPCO Branded Channels
• Manage resources (people, finances, technology and products), taking local conditions into consideration
Customer Satisfaction:
• Align service delivery to changing requirements
• Understand customer needs and develop and fine-tune systems accordingly
• Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
• Put relevant contingency plans in place to prevent delays and enhance the customer experience
• Adopt a proactive approach to prevent problems from arising in the future
• Initiate change to continually improve all aspects of service delivery
• Implement continuous improvement as an important element of service delivery
Budget Management:
• Implement efficiency activities as standard operating procedure
• Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
• Monitor costs and determine initiatives to optimize resources
• Ensure cost effectiveness by maximising cost/benefit ratios
• Identify areas where money is lost and seek ways to reduce expenditure
• Base annual budgets on the identification of trends and patterns within the current operations and extrapolate these over the next planning cycle, taking any known changes in new products, services or channel into consideration
Supervisory/Leadership/Managerial Tasks: Refers to the responsibilities for directing, guiding, motivating and influencing others.
• Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
• Manage the Branded Channel Retail and Trade KPAs and KPIs
• Deploy and redeploy resources to get the work done
• Build and enforce a customer centric approach
• Build employee relations and collaborative teamwork
• Build professionalism, loyalty and commitment to the organization
• Communicate actively and effectively resolving any potential conflicts that may arise
• Display insight into leadership style and how it impacts on performance positively and negatively
• Have the self insight and flexibility to adapt to different situations
• Manage boundaries that separate units in order to optimise workflow
• Live the MTN Brand – change and influence colleagues’ behaviour
Role Dependencies:
• Implement all aspects related to Branded Channels and integrate with other parts of the business to deliver best practice and innovation
Creativities (improvement/innovation inherent).
• Contribute towards continuous improvement through the implementation of best practice
• Apply market research and insights in an optimal way to add as much value as possible to other areas of the business
• Proactive research and speedy communication of results and recommendations to the relevant areas to build a competitive advantage
• Recommend innovative solutions to enhance MTN Branded Channel performance
• Deploy and redeploy resources in the most effective way
• Implement continuous improvements at system, process and procedure level
• Establish sound relationships with Group Marketing teams, OPCOs, areas of influence
• Proactively seek information on business issues, particularly outside the Branded Channels Development unit
• Implement cost-saving activities
• Network extensively and build and maintain relationships (internal and external)
• Proactively encourage and maintain executive relationships
• Establish and set targets for retention of talent and growth of stable relationships with key customers
• Build brand credibility
Vulnerabilities (control span).
• Aggressiveness of corporate strategy such as Airtel, Orange, Moov, Zain
• Consumer Protection and Know-your-customer (KYC) acts in many markets
• Limited resources
• Evolution of technology
• Changes in global regulatory environment
• Fluctuations in the market
• Banking and Tax legislation
• Competition acts
• Reliance on the stability and availability of systems
• Customer dissatisfaction
• Non-achievement of turnaround times
• Ineffective support or resistance from key stakeholder
• Inappropriate processes resulting in delayed service to customers
• Corporate governance regulating business risk
• Staff performance issues
• Lack of operational delivery of strategy / customer plans by staff and management
• Restricted channels of delivery
• Poor strategy elements
• Staff and skills unavailability
• Integrity of MTN operational data
• Budgetary constraints that impact on the short and long term strategies that are being devised
• Output is often influenced by resource allocation and very short deadlines.
• Retention of experienced staff
• Limited pool of resources with technical knowledge required
• Increasing pace of the business requiring fast turn-around times
Independent thought and judgment: Relates to the decision-making constraints place upon a position or conversely, the degree of freedom in decision-making.
• Dissemination of information
• Team motivation
• Objective setting for the unit
• Budget compliance
• Resource allocation
• System, process and procedure fine-tuning and development to achieve business objectives
• Implement change on a discretionary basis as presented by Group Marketing
• Decision-making that is effective and responsible for profit and customer and business sustainability and growth
• Implement efficiencies and effect of systems and processes
• Customer relations engagement with customers
• Make retention-based judgement calls
• Customer networking issues and setting up executive level communications
Educational requirements
• Degree or Business qualification in Marketing or Commerce
Experience required
Experience:
• 3-5 years experience in leading retail and service operations in the mobile and/or in retail-intensive B2C industries, preferably with a significant service dimension (e.g. financial services, consumer electronics, FMCG)
• 2-3 years Collateral Design management and implementation in Emerging markets
• Brown goods marketing principles
• 1-2 years management of Digital in-store signage, branded retail publications
Knowledge:
• Owned and non-owned Route-To-Market, Go-To-Market approaches and implementations
• Field Marketing and Sales Force tools, systems
• Some understanding of Geographic Information Systems (GIS)
• GSM and mobile Telecommunications
• Retail Design Development
• Consumer and Telco Legislation
• Vendor management in emerging markets
• Service Level Agreements
• Knowledge of cellular best practices
• Knowledge of local markets, including market trends
• Telco Sales and service environment
• Retail, Sales and Customer Service Market research
• Market research – translating insights to action
• Broad knowledge of the telco industry
• Understanding the regulated environment
• Some commercial, legal and contractual knowledge
• Understanding of business finance, including budget management
• Planning and budgeting including tracking and measurement
Skills required
• People management and leadership skills – the ability to get the best out of people
• Relationship skills – to build relationships to facilitate efficient workflow
• Scanning skills – to search for new ideas, trends and principles
• Strong “can-do“ attitude combined with an ability to use minimum resources to get maximum outputs
• Systems thinking – understanding the “big picture”
• Delegating skills
• Business acumen – understanding of the business as a whole
• Marketing acumen – in tune with customer and market needs
• Negotiation skills
• Analytical skills
• Planning skills
• Conflict management skills
• Communication skills
• Influencing skills
• Time management, specifically the ability to prioritise
• People skills – creating and nurturing the tone of the internal culture
• Flexibility – the ability to adapt and change in the light of changing circumstances / new information
• Culture diversity management skills
• Stress management skills
• Legal and commercial skills
• Marketing skills
• Risk management skills
• Presentation skills
• Ability to work with conflicting objectives
• Ability to work with deadlines
Other information
Reference No: IRC77930
Position Type: Permanent
Affirmative Action: Yes
Salary:
Additional: Behavioral qualities
• Sense of urgency and acts on this with deliberate, deliverables-oriented approach
• Ability to take initiative and work both in isolation and be a team player
• Assertive – being tough when necessary without fear or favour
• Courage and conviction – challenging the status quo and breaking down silo barriers to performance, and overcoming resistance to change
• Resilience – to repeatedly challenge despite setbacks and resistance
• Proactivity / initiative – to introduce ongoing changes to maximise productivity and influence the future
• Focused and priority driven – staying focused amidst the multiple demands and expectations
• Innovative
• Customer centricity
• Decisive
• Action-oriented
• Diplomacy and tact
• Relationship builder – strong people focus
• Operate with integrity (high ethics)
• Pressure tolerance
• Consultative
Applications close 04 Jul 2012.
How to Apply;
http://jobs.mtn.co.za/mtnjobs/web/VacancyDetails.aspx?vacid=5948
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