Senior Franchise Marketing Manager Job Vacancy at Coca Cola Nigeria

Job Title: Senior Franchise Marketing Manager - Nigeria
JOB ID     23515
LOCATION(S)     Nigeria
CITY/CITIES     Lagos
SPECIFIC LOCATION     NG-LA-LAGOS-OFFICE
JOB TYPE    
Full Time
TRAVEL REQUIRED    
15%
RELOCATION PROVIDED    
Yes
SHIFT    
N/A
DESCRIPTION & REQUIREMENTS:

Position Overview:

The position closes on Wednesday, 25th July 2012

 Develop and execute marketing and business strategies and integrated programs that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands.
Accountable for delivering UC, GP, DMI and Brand Contribution goals, managing day-to-day, ensuring plan execution, implementing
corrective/adjustment actions up/downside to maximize monthly operating income.
Nurture an effective working relationship with BU supporting service units and the Bottler and ensure proper field execution of marketing strategies.
Lead, motivate and develop capabilities of the Nigeria Marketing team.


Key Responsibilities

Strategic Thinking/Planning - Develop Marketing Vision and Strategy for the Nigeria Franchise; Communicate and drive vision and Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of trends and their impact to local brands and subsequent plans; Manage Franchise portfolio as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the Franchise; Define Category and Portfolio Segmentation for the Franchise ; Approve Portfolio and Brand Strategies in line with agreed segmentation; Align strategy (with all key stakeholders, including bottlers) across the division to ensure value for the system; Guardian of  the integrity of TCCC brands/trademarks

Deliver results – Develop and manage team structure to support strategic direction; Establish and drive volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand/Marketing plan. Define marketing DMI requirements and proper allocation across the Marketing mix elements; Actively ensure adherence to quality standards across all initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across Franchise.

System Alignment - Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).

Talent development – Conduct assessments on marketing personnel against agreed role descriptions and competencies; develop and manage succession plan within the structure; Build skills within the Franchise in all areas of the Marketing Mix.

Financial/Job Scope


    Accountable for Brand P&L (all Brands) in Franchise

    Franchise portfolio totals for: Unit cases, Gross Profit, DMI, Brand Contribution


Organizational Impact/Influence


    Extensive High Level Strategic / Operational Interaction with: GM, BU Marketing Director, Marketing Operations Teams, Bottler senior managers, supplier/agency mgmt.

    Nature and Purpose of the Interaction: Develop and align marketing and business strategies and plans to deliver sustainable system profit growth.


Supervisory Responsibilities

Direct Reports ( Position Titles, not names): Marketing Manager Colas & Lights, Marketing Manager Flavors, Senior Brand Manager Stills,

Supporting Service: Operations Marketing Teams, Research Manager

Related Job Requirements/Qualifications

Technical Skills:


    Establish & drive marketing vision in the Franchise

    Manage Portfolio Marketing Mix

    Monitors Development of Brand Essentials

    Manage Portfolio Commercial Mix

    Monitor Portfolio Communication Strategy

    Monitor New Brand Development Process

    Secure Bottler Integration

    Support Implementation of country/territory/cluster Plans (where applicable)

    Negotiation


Generic Competencies: Refer to Competency Directory  and Provide between 3 – 7 of the highest priority competencies


    Building Value Based Relationships

    Building Sustainable Organisational Capabilities

    Leveraging And Respecting Others

    Problem Analysis / Problem Solving

    Strategic Decision Making

    Work In Teams

    Manage Project Management Process

    Translate Information And Data

    Manage Budgets

    Determine Financial Impac


Required Experience


    10-12 years job experience, at least 8 years marketing in FMCG industry. Extensive knowledge/experience of consumer driven brand/portfolio management would be advisable. General Management skills would be beneficial.


Educational Requirements

Bachelor’s Degree. Masters Degree  an added advantage.

Cultural Diversity

Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

Analysis


    Business issues (full spectrum) – all brands, markets in Franchise

    People issues (full spectrum)


Judgement and Decision-Making

See key duties/responsibilities

Travel Requirements

Some travel required: 15%

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world
How to Apply;
http://www.virtualvender.coca-cola.com/na_application.jsp