Marketing Technical Advisor Job Vacancy at PSI Senegal

Job Title:Marketing Technical Advisor, Senegal Requisition Number 1032 City Dakar Country Senegal Job Description-Overview PSI seeks highly qualified candidates for the position of Marketing Technical Advisor to provide effective leadership and strategic management of health interventions, ensuring they are targeted, evidence based, and use international best practices to achieve health impact. The candidate will ensure an effective transfer of these skills to the local organization's Brand Manager, Sales and Distribution Manager and BCC manager over the course of his/her 3-year term. This full-time position is based in Dakar, Senegal and reports to the Country Representative/Chief of Party with a preferred start date in July 2012. RESPONSIBILITIES: • Ensure that all marketing programs are planned and executed using the DELTA process. • Provide technical leadership and guidance to support Social Marketing and Behavior Change Communications programs in HIV, family planning, malaria and child survival. More specifically the TA will: • Ensure that marketing plans are developed on time using the DELTA process for all interventions and monitor their performance; • Ensure that marketing strategies are planned using the Total Market Approach (TMA); • Ensure close collaboration and synergies between the brand manager, the BCC manager and the S&D manager; • Guide the development of PUSH strategies according to marketing objectives and sales targets; • Advise on the appropriate distribution models/strategies to expand distribution into both private and public sector; • Help implement efficient Trade Marketing strategies by channel (pharmaceutical and commercial); • Develop and implement supporting tools and systems to insure efficiency of Sales and Distribution strategies (i.e.: for tools: TMA, GIS to map all retail shops, sales guides and job aids, MIS database to collect and analyze key sales data and indicators, etc. - for systems: dimensioning of sales staff, sales routing, individual sales targets and incentives, continuous training program for sales staff, supervision program, evaluation and rewarding of sales staff, partnership meetings with wholesalers, etc.) • Guide the development of PULL strategies according to marketing objectives and sales targets; • Help develop IPC strategies using latest state-of-the-art techniques and approaches; • Ensure that the BCC manager plans and executes activities according to DELTA marketing objectives. • Build the marketing and communication technical expertise as well as management capacity of the Brand Manager, the S&D manager and the BCC manager to design plan and execute effective and efficient interventions to achieve ambitious targets. More specifically, the Technical Advisor will: • Train all ADEMAS senior staff on DELTA; • Train the marketing staff on DELTA+ S&D and DELTA+ Promo; • Train all ADEMAS team on Adult Learning and Innovation Techniques; • Build the management skills of ADEMAS staff to insure optimal execution of marketing plans; • Improve the efficiency and health impact of prevention programs while effectively leveraging staff and resources and developing strategies that maximize synergies between health areas; • Support the program director and the marketing staff in identifying and assessing market need and feasibility for new products and services within existing health areas • Identify and pursue opportunities for additional funding • Contribute to the development of strategic plans and goal setting • Maintain regular and strong donor, Government and other stakeholder relations, including building partner technical capacity as needed. Job Description - Requirements QUALIFICATIONS: • Masters degree in relevant field (Marketing, International Business, MBA) or equivalent experience • 5 years demonstrated marketing experience (preferably in West Africa) • At least 4 years of work experience managing a team in a developing country • Expertise in the design and implementation of social marketing strategies with a particular focus on Sales & Distribution, Medical Detailing, and BCC, specifically IPC • Expertise in DELTA, Adult Learning and Innovation techniques • Technical expertise in the area of HIV, reproductive health, maternal and/or child health preferred • Familiarity with international health, development issues and the international donor community • Experience with logical frameworks, marketing planning and program management tools • Ability to work effectively in partnership with a variety of audiences and organizations • Excellent writing, presentation and interpersonal communication skills preferred • Fluency in written and spoken English and French required • INGO experience strongly preferred How to Apply; https://2xrecruit.kenexa.com/kr/cc/jsp/public/jobSearchResults.jsf